I'm sorry, they're just not. I'm as nostalgic for portable, physical keyboards as the next (old) nerd, but we're all guilty of romanticising the misremembered productivity not afforded by past incarnations.

Sticky and virtually unusable keys on my old Blackberry Q10
There are a few phones on the market currently that have physical keyboards but they're mostly terrible and ugly Chinese Android affairs catering for a virtually non-existent market (I'm looking at you, Unihertz).
The latest attempt to bring the buttons back is the recently announced ‘Clicks Communicator’. Currently vapourware, it's an Android phone designed with the help of one of the original Blackberry handset designers, apparently (Joseph somebody, I forget) and a ‘YouTuber’ tech reviewer personality who's name I also cannot recollect. It certainly evokes a wobble of the old nostalgia beans. It's a mix tape of features from the Palm phones, iPhone 5C plastic, Blackberry Curve (the ‘Chiclet’ models). It will have a touchscreen in addition to Blackberry Passport-like touch sensitive keypad, allowing for directional scrolling by gently stroking the keys. I couldn't get along with this feature on the Passport, it was superfluous given the touchscreen and only added mis-typing to the large friction surface that blighted the handset.

Clicks 'Communicator' concept phone. (Image from their site.)
It certainly looks the business but the reality is, screen real estate is king. I think the Clicks people know this, they're marketing it as a ‘companion’ phone i.e., an additional charge/e-waste gadget in your pocket. Or, a watch collection like don't think you'll need a good camera or big screen today? No problem! Just swap in your SIM, reboot a couple of times, and off you go!

Clean keypad, lovely plastic, weird, surely needless bulge at the back.
Many reservations aside, if it's powerful enough—at least as much as a current Mid-Ranger, it could be quite a nice little retro console for ~£400. Wait a minute! Gosh, it nearly got me there. This phone just doesn't make sense. People are not going to be put off of socials/doom scrolling/video streaming owing to the small screen form factor, rather, they will simply get annoyed and return to their normal widescreen candy-bar phone. There's no benefit to having a physical keypad any longer, touchscreens have gotten too good. Steve Jobs was right.
My reasons for hesitation
- The market will be tiny, there will be a steep fall-off in software patches.
- The removable back cover is lame and emphasises the non-removability of the battery.
- It's not the sort of handset for a case but it's probably more fragile than most candybars, so it's vulnerable.
- It looks needlessly bulky.
- The CPU/GPU is unannounced, yet they're taking ‘reservation’ money. It will be weak.
- It's marketed as a ‘complement’ phone. It will be weak.
- Finger print reader on the front rather than the side button. That's a miss.
- YouTuber products never live long.
- Tiny screen utterly unsuitable for video consumption which, unless completely impossible, is what I'll mostly be using.
- It's the first phone the firm
hasispromises to make. - Dopey position for the notification light.
- There will be a sticky key in the first 3 months.
The biggest problem with these sorts of cut-down tech is that they're nonsensically aspirational. Their designers and backers think we spend too much time on these devices (we do) and that by making them crappier will some how encourage us to use them less. They are mistaken, that ship has sailed. All they will actually achieve is short lived posturing and virtue signalling, short lived hyper-frustration and more e-waste. These people are vulture capitalists wanting to make a quick buck off our weaknesses for blurry nostalgia, desire to impress our peers and the definite, building fear that we're going terminally astray with all this consumer electronic garbage that will surely be the end of us as a species.
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